Dr. P.K Viswanathan currently serves as Distinguished Professor of Analytics with rich and varied experience across academia, research, industry, training, and consulting. He has been ranked as one of 10 Most Prominent Analytics Academicians in India. Dr. P.K.Viswanathan teaches MBA students, Business Statistics, , Business Analytics, Predictive Analytics, Machine Learning Analytics, and Spreadsheet Modeling. He has held senior management positions in Ballarpur Industries (BILT) of the Thapar Group and the J.K. Industries of the J.K. Organization. Apart from executing corporate consultancy assignments, Dr P.K.Viswanathan has also designed and conducted training programs for many leading organizations in India. His qualification is MSc(Madras), MBA(FMS, Delhi), MS(Manitoba, Canada), PhD(Madras). He has authored four book—three on Business Statistics published by Pearson Education, and one on Marketing Research published by the British Open University Business School, the U.K. As a prolific writer, he has published research articles in reputed national and international journals and also presented papers in national and international conferences.
Books
- Co-Author of the book titled "Business Statistics–A First Course" –7 th Edition fully revised new book David M Levine, Kathryn A. Szabat, David F. Stephan, and P.K.Viswanathan Publisher-Pearson Education (2017)
- Co-Author of the book titled "Business Statistics–A First Course" –5 th Edition David M Levine, Timothy C. Krehbiel , and Mark L. Berenson, P.K. Viswanathan Publisher-Pearson Education (2010)
- Author of the book titled "Business Statistics-An Applied Orientation" ,P.K.Viswanathan Publisher- Pearson Education (2003).
- Author of the Course Book on "Marketing Research" for the British Open University Business School, U.K(2004). Publisher-Open University, U.K
- Blogs
- Article on the "An Appreciation of the Role of Hypothesis Testing in Decision Making" that is hosted in hyperstat an online site of Rice University.
- Article titled " Glimpses into Application of Chi-Square Tests in Marketing" hosted in the online site of Rice University.
- Consulting Project
- Product Mix problem for Profit Maximization using Linear Programming Model for BILT (Glass Container Division).
- In-house Market Research System for a cosmetic firm.
- Statistical Analysis (Two distinct assignments) on "Smoking Cessation Survey" for a client in UK. These studies were focused exclusively on school children.
- As a Technical Consultant, provided complete domain expertise to a leading mid-size software house for developing Marketing Analytics for a US client.
- Also in the capacity of a Technical Consultant, developed statistical modeling for a leading software firm in the area of forecasting for a US client.
- Developed and implemented a model for maximizing the click through rate for an Ad agency landing page in website.
- Reviewer for Conference /Journal.
- Reviewer Emerald Journals.
- One Research Article-South Asian Journal of Business Studies, July 2018
- Two Research Articles- Journal of Indian Business Research-August 2015 and December 2015.
- Session chair/Program chair for conference
- Distinguished Panelist Panel Discussion on the theme "Managing the AI / ML Led Disruption " MMA-IOA Conclave on "AI Transformation for India: Talent Development & Management"(15 th Oct 2018)
- Chair Person for the Panel Discussion on "Analytics Education in India in Cypher 2015 Analytics India Summit in Bengaluru-September 2015
- Chair Person Technical Session on "Global Financial System Capital Flows" in the International Conference on "Global Financial System in the Post-Crisis Era: Issues, Opportunities and Challenges" Organized by the Department of Commerce, University of Madras-March 16th and 17th , 2010
